All too often when I start working with a new client, I find that the actions the leader is taking are incongruent with the strategy or the results that they want to see. When you’re betting the future of your business, it’s imperative that your business practices are in harmony with your strategy. In recent years, companies have been focused on cutting costs without recognizing that they are making strategy decisions at the same time.
Two years ago, Cisco purchased the Flip video recorder from Pure Play Technologies for $590 million signaling a desire to play a bigger role in the consumer products industry which equated to 2-4% of their revenues. Soon after, when the market was moving towards multi-purpose devices like the smartphone, the Flip decision became a flop.
